Job Overview
Owns the end-to-end development and drives the management of Mono-BU and Cross-BU CVM projects designed to exceed key performance goals associated with the ROI and product usage through the use of CVM tools and associated best practices. CVM action development
Job Responsibilities
CVM action development
- Engage with stakeholders in BUs to prioritize their business objectives; translate business objectives into mono and cross BU CVM Use Cases
- Development and manage programs for mono and cross BU’s that address the prioritized Use Cases. Define customer segments; analyze customer behavior to identify opportunities for improved personalization
- Support development of CVM action ideas & concept, CVM planning and action development across the customer lifecycle including acquisition, welcome, on-boarding, cross/up sell and retention
- Assist in product/customer proposition development and enhancement to meet customer needs and grow quality revenue based on customer and business unit strategies
- Engage with data analytics department to incorporate data analysis findings and insights to CVM action development process
- Build strong working relationships with multiple business users and vendors
CVM action execution
- Own the end-to-end development and execution of CVM initiatives based on prioritized Use Cases
- Execute experimental design; drive insights from previous actions and improve CVM performance
- Support execution of CVM actions across the channels, in coordination with the Campaign Management team
- Enable key stakeholders to accurately monitor and track key success indicators
Candidate Requirements
- Bachelor’s degree preferably in Business, Marketing, Computer Science, Engineering
- Prior experience , minimum 3 to 6 years in customer value management and data driven marketing
- Experience in CRM / customer experience management strategy and execution
- Exceptional skills to interpret data from various sources and suggest creative marketing solutions
- Strong project management skills in developing and implementing initiatives
- Ability to manage senior relationships across all Businesses and Functional areas
- Ability to break down complex problems, settle disputes and resolve conflicts, negotiate and influence others
